Relaxing with a strawberry smoothie in the Björn Borg boutique, my thoughts went to the time in 1998 when I did a one-on-one interview with the five-time Wimbledon champ. I was working for financial daily Dagens Industri at the time. I remember that Björn wore big clunky boots on that occasion, nothing like the lightweight, colorful footwear I saw on display on Tuesday.

The company is putting its best forward, so to speak, with its Spring 2011 footwear collection, which was created by a new design team in the Netherlands. “This is our most successful collection ever,” said Christian Engström, head of the company’s footwear division. Read the rest of this entry »

If you haven’t been to Stockholm’s House of Culture (Kulturhuset) lately, you are in for a big surprise. The library has moved down to the ground floor and undergone a dramatic makeover, and a cute new shop called Remake has opened its doors, opposite the fresh new public toilets. (Its always good to know where to find a public toilet in the Swedish capital).

The Remake label, owned by the private Stockholms Stadsmission charity, is based upon a genial idea. Read the rest of this entry »

Under the Xmas tree: Photo- Stenströms

The gift of choice for sophisticated gentlemen this Christmas season is a dress shirt in new and colorful incarnations. Red buttons, contrasting colors in the seams, and a colorful pattern on the reverse side of the collar or the cuffs are in demand.

“Our trend-spotters report that even conservative customers are accepting the new cuts of the dress shirt and the new colors. They provide a boost to the grey suit and make it possible to look well-dressed, even without a tie,” according to Mikael Sandström, fashion buyer and chairman of the style division at the Swedish Trade Confederation.

The Christmas trade is responsible for about 12 percent of annual clothing sales in Sweden.

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What would happen if you took one talented stylist, one writer, two designers and one interior decorator and gave them free reign to each create their own special environment using fashion, home interior products, art and accessories? The answer can be glimpsed at Studio Sankt Paul on the south side of Stockholm. The PR agency promotes an interesting mix of products for their network of stylists, journalists, interior decorators and other design afficianados. Read the rest of this entry »

Maybe it is the atmosphere, the excitement of the people crowded around the runway at her catwalk shows, the attitude of the models, or maybe it is something about the passionate design of the clothes created by Kjersti Vatle Toresen that commands attention. It seems to me that this is a Norwegian designer who is going places.

Kjersti got back to me today with some answers I posed to her via e-mail. She says that her brand is “for the people who dare to be their self. It’s a combination of avant garde and expressive pieces with character. The label Vatle Designs will be presented on the European market next season.

SF: Do you have any new projects or collaborations under way?
I’m working with different Norwegian artists, I love making pop fashion for pop artists. I just had a collaboration with Norway’s Mariann Rosa and Fretex. I love Mariann’s style and its nice to do something with value and help others as in working with Fretex.

At the moment I´m working with a new collection. The new thing this season, is that Read the rest of this entry »

Its his fault: Thomas Adams, co-founder of OnePiece

A sartorial trend spearheaded by OnePiece, a fashion label from Norway, has fashion editors cringing and applauding. The sudden popularity of jumpsuits for adults, now available at Harrod’s in London, provides fashion pundits everywhere with a lovely target for their acerbic wit:

“You look like a toddler stretched out,” was one response to the OnePiece cited by The Guardian in a recent article about the international trend. The article in the British daily asks whether it is possible for a man to be taken seriously while dressed like a toddler. “A journey back to the womb,” was another dour judgment expressed in the paper.

Fans of the loose-fitting fleece cotton garments, otherwise known as “onesies,” argue that they are perfect for chilling out after a tough day at the office. They are undoubtedly comfy for lounging around at home or reclining in front of an open fire after a full day on the ski slopes.

The idea for the warm, colorful garments came about Read the rest of this entry »

One of the looks

Based upon the number of female shoppers we see walking around the city with Gina Tricot shopping bags, it is fair to say that the fashion label is doing something right.

“What makes us different from the others is that we are following the trends and fashions closely and responding to them very fast. We have fresh products in our stores every day, faster than anyone else. Our stores look different every week,” PR and press manager Alexandra Davidsson explained when we met up cozy Café Sturekatten in the Östermalm district during the second day of Stockhom Fashion Week.

Ten years ago, Gina Tricot was, mainly selling tricot garments. Today, the brand has everything from denim and cotton to silk and lacy lingerie. The quickly expanding chain has evolved into an rival to the other big regional retailers, with over 135 shops in Sweden, Norway, Finland and Denmark. “We have two main trends for the Spring. One is the Farmers’ Trend, with prints and denim in a Western style. We call our other trend “Globalista,” which is about the world traveler girl.”
Photo: Felicia Margineanu

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We were at Noel’s American bar on Skånegatan for an acoustic set by Jack Mittleman when we spotted this hip couple dressed to the nines for a Saturday night on the town.

Ulf de Wolf and Sofie Nilsson, both 25, were nursing a Jack Daniels and Ginger Ale (him) and an Irish coffee (her) in ducktail bouffon hairdos.

De Wolf drives a warehouse truck during the day. By night, he goes slick Rockabilly.

It is nice when people pay attention to what they wear. Text and photo: Alexander Farnsworth

The Arctic Jungle Fashion Gala, which took place in late September in New York City, raised over $12,000 for the rehabilitation of victims of mass rape and sexual assault in the Democratic Republic of Congo. The funds will be transferred securely through Norwegian Church Aid.

Among those who took part in this ‘Haute couture’ event at La Pomme were Finnish supermodel Angelika Kallio and top model Rosa Korhonen . Kallio led the live auction of frocks by designers such as Nicole Miller, Anna Sui and IVANAhelsinki.
Read the rest of this entry »

Something for the eco-holics among us , Photo: Tina Axelsson


Bonkeli Design, a family-owned firm based in Sweden is offering a limited, numbered edition of what it claims to be “the world’s first cradle-to-cradle clothing for children.”

That sounds impressive, but what exactly is Cradle-to-Cradle clothing? I’ve heard about things lasting from the cradle to the grave, but something enduring from cradle to cradle doesn’t ring any bells for me. A Google search reveals that “Cradle-to-Cradle” (also known as C2C) is basically an especially demanding system for certifying hyper-Green products.

The Cradle-to-Cradle design concept is based upon the idea of making products that fit into the life-cycle of nature. By using only bio-degradable materials like cotton and wool, no poisonous waste materials are produced.
When your kid is finished with his or her limited-edition Bonkeli shirt, you can bury it in your garden or pitchfork it into your compost pile, so it can provide useful nutrients for your petunias or your carrots.

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