Archive for the ‘Norwegian’ Category

This short film pretty much tells the story, how Norwegian twins Kine and Einy Paulsen moved to California to attend USC Marshall School of Business, and got the idea of making fashionable three deminsional viewing glasses after seeing a 3-D movie.

I found several more short promotional films by Ingri-Dahl on Youtube, including a quirky clip featuring a hungry rabbit.

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Label: This advertisement has been retouched and gives a false picture of the model


Norwegian minister of Gender Equality Audun Lysbakken wants to reduce the pressure on young girls to try to live up to unrealistic ideals of beauty. Lysbakken plans to start a dialogue with the advertising industry and the media to stop advertising which promotes unhealthy body ideals, according to daily newspaper Berlingske Tidende.

One possible course of action is to label advertising that features people who are airbrushed to look thinner.

The leftwing youth organization Red Youth (Rød Ungdom) last year staged a campaign to bring attention to digitally retouched advertising which features stick-thin models. They pasted large labels on advertising billboards with digitally airbrushed models. The campaign is likely to be repeated during the Christmas shopping season this year.

“A hundred thousand girls have eating disorders. We know that many other girls have an unhealthy relationship with food and body. When they encounter advertisements designed on a computer, it constantly tells them that they are not good enough, thin enough, fine enough. This leads to low self-esteem and ultimately can lead to eating disorders, says Red Youth deputy chairman MarteTeigen.

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An online gambling site predicts that the jumpsuit may be the most popular Christmas present in Sweden this year.

The odds are currently 4:1 that jumpsuits for adults youths and kids — like those made by OnePiece of Norway and Zipperall of Sweden– will be the most common gift when Santa comes calling in December, according PAF, an online gaming company based on the semi-autonomous Finnish island of Åland.
Swedish people have for years favored “hard packages” in the Xmas season. The last time a “soft” present emerged as the favorite was 2003, when the knitted cap was Christmas present of the year.

The pricey Nespresso coffee brewer poses the biggest challenge to the Onepiece, entering the field with 5:1 odds.

“Sure, the Swedes are techno-geeks, but after the touchscreen was named last year’s Xmas Gift of the Year, electronics will take a back seat this year,” predicts PAF spokesman Anders Sims.

This is the fourth consecutive year that PAF has been taking bets on Christmas gift of the Year in Sweden. Prior to the gift-giving season in 2010, the online gaming company correctly identified the touchscreen as the hottest present.

OnePiece is the brainchild of three Norwegian guys in their twenties– Thomas Adams, Henrik Nøstrud and Knut Gresvig –who had the idea of sewing their hoddie top and tracksuit bottoms together on a hungover Sunday morning back in 2007. Today, they are sold throughout the world. Celebrities like Lady Gaga, Elton John, Jude Law and Justin Bieber have all been photographed lounging around or performing onstage in OnePiece garments.
Check out the interview I did with one of the company founders last year when OnePiece opened up a new concept store in Stockholm.

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Futuristic aesthetic: The Odyssey collection

If film director Tim Burton wanted to do a fresh remake of Ridley Scott’s 1982 sci-fi classic Blade Runner, he would need to visit Oslo, Norway to find the perfect jewelry accessories. The Bjørg Odyssy 2012 Collection is brutal…in a good way.

Inspired by futurism and geometry, the collection uses natural materials like horsehair, opals and feathers, juxtaposed with iridescent colours, industrial structures and mutated shapes.

I got a first-hand glimpse of the collection yesterday when Scandinavian Press Room, a fashion PR bureau, held a press day at their office in the Östermalm district of Stockholm.
Company vice president Olof Erlandsson took me on a tour of the showroom. He was wearing a large, gold-plated bracelet from Bjørg which reminded me of a whale skeleton, and a finger ring with a pale, horsehair ridge. Photo: David B

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Just a year after her graduation from Høyskolen in Oslo, Norwegian designer Lisbeth Løvbak Berg has launched her label L-L-B, staged a fashion show in London and established a base in Paris. This designer is all about “slow fashion,” with a focus on high-quality tailoring with an ecological message.

The “Decay in Beauty” collection combines old materials with new coloring techniques and modern forms. The project was inspired by an abandoned tree-house the designer discovered somewhere in the austere Norwegian landscape. She wanted to catch the spirit of the unspoken past still visible in the house. Using vintage materials, re-colored and stitched together from different pieces, she gave her garments a quality of new items with a history.

“I would like to bring back the value that clothes lost with the (more…)

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A Norwegian fashion newsletter which popped up in my in-box today brought me some interesting news. Moods of Norway, that unpretentious crew who has a thing for waffle irons and tractors, is now also making outfits for women. The images above are drawn from the company’s “Cocktail Farming” collection.

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How can a designer have full control over his collection? Will he ever be able to completely oversee and supervise the manufacturing of his garments? When do the clothes cease to be the work of the designer?

These are questions that Norway-based designer Kevin Azzopardi has confronted in his Spring Summer 2012 collection. Titled, ‘&Pieces Are Added,’

Azzopardi has interrupted the outsourcing by receiving the clothes (more…)


That was the reaction of a journalist friend, upon learning that The Rolling Stones will be on center stage in a new campaign to promote Dressmann, the largest menswear chain in the Nordic region.

Dressman has 400 shops in Norway, Sweden, Finland, Denmark, Latvia, Iceland and Germany.
In February, Dressman will re-launch with a new logo, a new store concept and a new message, reports media watchdog Dagens Media.

“We contacted Universal with our idea about fusing music and fashion and they went for it right away. The Rolling Stones wants to develop their brand in fashion,” Dressman marketing director Thomas Behring told the trade paper.

The clothing chain, which is part of the Norway-based Varner Group, has created a Rolling Stones-inspired collection, with a special series of T-shirts called “As Worn By” based upon garment worn by band members back in the day.

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Out of style in Oslo: Fake fur is OK

When the models tramp down the runway at the Oslo Fashion Week in February they will be wearing cotton, silk, velour, knitwear and many other materials. But one thing they won’t be wearing is fur. The Norwegians are first in the world to prohibit clothing made from fur during a fashion week. (more…)

Maybe it is the atmosphere, the excitement of the people crowded around the runway at her catwalk shows, the attitude of the models, or maybe it is something about the passionate design of the clothes created by Kjersti Vatle Toresen that commands attention. It seems to me that this is a Norwegian designer who is going places.

Kjersti got back to me today with some answers I posed to her via e-mail. She says that her brand is “for the people who dare to be their self. It’s a combination of avant garde and expressive pieces with character. The label Vatle Designs will be presented on the European market next season.

SF: Do you have any new projects or collaborations under way?
I’m working with different Norwegian artists, I love making pop fashion for pop artists. I just had a collaboration with Norway’s Mariann Rosa and Fretex. I love Mariann’s style and its nice to do something with value and help others as in working with Fretex.

At the moment I´m working with a new collection. The new thing this season, is that (more…)