How Julia Schneider got to be Elite model

Posted: December 11, 2011 in Events, Models, Swedish
Tags: , ,

Three months ago fashion was not a big interest of 15-year-old Julia Schneider, the new Swedish winner of the international Elite Model Look competition. She had never gone on a catwalk and had reportedly never even worn high-heel shoes.

“I have definitely never been interested in fashion,” she told a reporter from newspaper Arbetarbladet in one of her first telephone interviews, shortly after getting the prize at a ceremony in Shanghai from world-famous singer Kylie Minogue.

Julia was surrounded after the win by her mother Mia, her father Anders and her younger sister Malin, who is 11 years old.

Until this fall, the lanky Swedish teen had played ice hockey with both girls’ and boys’ teams for about 10 years. After putting her skates on the shelf following a broken arm, she has spent most of her free time with her horses.

Her sudden entry into the world of international modeling and celebrity started in September, when she accompanied her friends to a local shopping mall where casting for a Swedish modeling competition was taking place..

”I have two horses and had planned to go to the stables that day. But instead I went with my friends to the casting, just for fun,” she told local newspaper Gefle Dagblad.

She made the first cut, which meant that she would participate in a televised program organized by TV channel 5 in cooperation with the Elite modeling agency. She was one of the 14 finalists who had applied among 10,000 Swedish girls.

”During the final week in Stockholm there were various trials, which I won which meant that I could go to Shanghai,” she told Arbetarbladet. In China 63 girls from all over the world competed for the modeling contract worth 150,000 euros.

”Suddenly there were only 15 girls left, then seven, then three and finally only Julia,” her mother recalled.

Julia, who goes to Stiglunds School, wasn’t sure yet how her future would develop.
“I won’t stop going to school in any event. It is certain that I want to continue in high school. But I haven’t taken this in yet and don’t really know what will happen,” she told Arbetarbladet.

Julia’s mom told the newspaper that her older daughter is focused and down-to-earth. These sorts of qualities will hopefully help her adjust to the dramatic change in her circumstances:
Says Julia: ”I’ll just take each day as it comes and do what I think is fun, sort of like I did with ice hockey.”


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  1. rs says:

    One fortunate teen….with so many young people CRAZY about fashion… how is it
    that one who is not involved turns out to be the grand prize winner?

  2. SBW says:

    I hope she can buy some food with that money…

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