Finding inspiration here and there

Summer in the city: Ylva Liljefors

Ylva Liljefors, head designer of the Post Fire Dew menswear label, looked happy and harmonious when we hooked up yesterday for a cup of coffee. Big spender that I am, I treated my old friend to a 20 kronor cappuccino purchased from a hot dog stand on the shore of Lake Mälaren.

I wanted to get a first-hand report from her about the festival she recently attended on the West Coast to see classical metal bands like Slayer, Anthrax, Megadeath and Metallica (all of which she has seen a million times before). Rock enthusiast Ylva only has a day or two left in Sweden, before heading off to Copenhagen to help set up a stand for her brand at the Danish fashion fair. Then she is off to New York City on an “inspiration trip.”

I find it inspiring to meet creative and interesting people for coffee here and there. That and a sunny day is more than enough to make me happy. Photo: David B

Artistic spark at Post Fire Dew

Helene Billgren, a popular Swedish artist and scenographer whose work is represented in a number of major museums, has designed a sweet, free-spirited print which appears on several of the shirts in the 2012 collection of Post Fire Dew. The picture seems to say “summer vacation.”
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I stopped by Berns Bistro on Wednesday to get a look at the new Post Fire Dew collection. The talented senior designer Ylva Liljeförs, who once won Sweden’s main fashion prize (the Golden Button), showed me some of the small, colorful details–such as a row of buttons on the cuffs of a long-sleeved shirt—which give her creations a special flair.

Post Fire Dew, the men’s line of the company Odd Molly, was founded in 2009.