Fio-Fio Design is the brainchild of Stockholm-based artist Veronica Alkmim Franca, who comes originally from Brazil. After research into the potential of Brazilian natural colored cotton and other materials, Veronica and other modern designers have developed an elegant line of handmade jewelry and accessories.
Swedish fashion addicts have for many years been averse to bright colors. But tourist travel to tropical destinations has created a taste among some Swedes for spicy flavors… and dramatic fashion brands like DeSigual, Save the Queen and Custo Barcelona.
I don’t think that Swedish women have lost their basic preference for clothing which is simple, functional and of high-quality, but the wearing of bright colors or decorative details no longer requires gigantic amounts of courage.
Fio-Fio will in the coming weeks make it its debut in Stockholm. We can expect to see more eye-opening, dramatic colors and designs defying the chilly grey of minimalism this winter.
Scandinavian Fashion 