H&M clones human beings for bikini models

Posted: December 4, 2011 in Ad Campaigns

Clothing chain H&M has broken new ground when it comes to standardization in the fashion industry. Eight of the models showing bikinis in H&M’s webshop have exactly the same body, with different heads attached.

Is this a bizarre coincidence? Or perhaps it is a case of futuristic cloning, the creation of a new race of identical women?

No, it would seem that the Swedish retailing chain has Frankenstein-like attached different heads to an imaginary body created in a computer.

”We are doing this to show the clothing,” H&M spokesman tells newspaper Aftonbladet. “It isn’t a real body. It is entirely virtual and created in a computer. We photograph the clothing on a maniquin, like the ones in our stores, an give it a human appearance with the assistance of a computer program.”

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