Merimekko growing in big and small ways

Posted: November 30, 2011 in Boutiques, Finnish
Tags: , ,

Store mangagerAnna Harju shows off a colorful frock in Marimekko's first "kiosk boutique"


The iconic Fnnnish textiles and fashion company Marimekko recently collaborated with Converse of the USA on a new line of sneakers. Earlier this week, Marimekko opened its first company-owned retail store in Oslo on fashion street Hegdehaugsveien; a new Marimekko store was launched in Stockholm’s Sturegallerian in mid-September; and in summer 2011 they opened a store in Copenhagen’s Kastrup Airport.

On their home turf in Helsinki, the company’s flagship store has achieved a cosy atmosphere with an in-shop kafe that makes it a popular place to hang out. Another fresh idea is a trendy new “kiosk boutique,” located on Uudenmaankatu 13 in Helsinki.
Small can also be beautiful.
Photo: David Bartal

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