Win a Versace outfit this weekend

Posted: November 11, 2011 in Ad Campaigns, Swedish
Tags: , , ,

Fashion retailing giant H&M has pulled a new marketing trick out of its corporate hat. The company today (November 11) unveiled a large glass-walled structure at Norrmalmstorg in Stockholm containing samples from its Versace-for-H&M collection, which will be launched in 12 Swedish stores and in its online shop, starting on November 17.

H&M always tries to surprise its customers and we want to do something glamorous with a party feeling to attract attention surrounding the Versace for H&M campaign,” says Sofia Jegerborn, marketing manager for H&M in Sweden.

People who visit the Stockholm installation this weekend can use their mobile phones to compete in a contest to win a Versace-for-H&M outfit. You use your smartphone to scan in the QR-code shown in the Norrmalmstorg display, which will allow you to choose a tune to be played in the installation’s Fashion Jukebox while simultaneously competing in a contest to win a Versace outfit.

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Comments
  1. S0NYA says:

    i Now when 1 see and use VERSACE DES1GEN i forgot every problem that i have and help me to be glad.

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