Airbrushed models out of fashion in Norway

Posted: November 10, 2011 in Ad Campaigns, Models, Norwegian
Tags: , , ,

Label: This advertisement has been retouched and gives a false picture of the model


Norwegian minister of Gender Equality Audun Lysbakken wants to reduce the pressure on young girls to try to live up to unrealistic ideals of beauty. Lysbakken plans to start a dialogue with the advertising industry and the media to stop advertising which promotes unhealthy body ideals, according to daily newspaper Berlingske Tidende.

One possible course of action is to label advertising that features people who are airbrushed to look thinner.

The leftwing youth organization Red Youth (Rød Ungdom) last year staged a campaign to bring attention to digitally retouched advertising which features stick-thin models. They pasted large labels on advertising billboards with digitally airbrushed models. The campaign is likely to be repeated during the Christmas shopping season this year.

“A hundred thousand girls have eating disorders. We know that many other girls have an unhealthy relationship with food and body. When they encounter advertisements designed on a computer, it constantly tells them that they are not good enough, thin enough, fine enough. This leads to low self-esteem and ultimately can lead to eating disorders, says Red Youth deputy chairman MarteTeigen.

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to Yahoo BuzzAdd to Newsvine

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s