Will OnePiece be Xmas gift of the year?

Posted: October 25, 2011 in Business news, Norwegian, Swedish, Trends
Tags: , , , ,

An online gambling site predicts that the jumpsuit may be the most popular Christmas present in Sweden this year.

The odds are currently 4:1 that jumpsuits for adults youths and kids — like those made by OnePiece of Norway and Zipperall of Sweden– will be the most common gift when Santa comes calling in December, according PAF, an online gaming company based on the semi-autonomous Finnish island of Åland.
Swedish people have for years favored “hard packages” in the Xmas season. The last time a “soft” present emerged as the favorite was 2003, when the knitted cap was Christmas present of the year.

The pricey Nespresso coffee brewer poses the biggest challenge to the Onepiece, entering the field with 5:1 odds.

“Sure, the Swedes are techno-geeks, but after the touchscreen was named last year’s Xmas Gift of the Year, electronics will take a back seat this year,” predicts PAF spokesman Anders Sims.

This is the fourth consecutive year that PAF has been taking bets on Christmas gift of the Year in Sweden. Prior to the gift-giving season in 2010, the online gaming company correctly identified the touchscreen as the hottest present.

OnePiece is the brainchild of three Norwegian guys in their twenties– Thomas Adams, Henrik Nøstrud and Knut Gresvig –who had the idea of sewing their hoddie top and tracksuit bottoms together on a hungover Sunday morning back in 2007. Today, they are sold throughout the world. Celebrities like Lady Gaga, Elton John, Jude Law and Justin Bieber have all been photographed lounging around or performing onstage in OnePiece garments.
Check out the interview I did with one of the company founders last year when OnePiece opened up a new concept store in Stockholm.

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to Yahoo BuzzAdd to Newsvine

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s