Visions of Johanna conquered the crowd

Posted: August 10, 2011 in Events, Swedish
Tags: ,

Photo by Kristian Löveborg

Juries always say that it was hard to decide which participant to appoint the winner. But that claim rang false in the case of the Mercedes Benz Young Fashion Industry Award 2011, which was announced last night in the big tent in Kungsträgården. It was obvious to me— and presumably to most other members of the audience—that Johanna Pihl would be the winner.

The sleek, elegant white outfits we saw on the runway showed a self-confidence and style which set her apart from the other competitors. I am certain we will be seeing more of her work in the future.

Johanna has been a student at London School of Fashion since 2008, according to her website, and has worked in the studios of both Anne-Sofie Back and the House of Dagmar.

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