Versace glamour at H&M prices

Posted: June 22, 2011 in Business news, Swedish
Tags: ,

Part of Versace for H&M collection

The hysteria among fashion addicts sparked by H&M’s recent collaboration with Lanvin has hardly subsided. Now H&M has snagged another celebrity. The Swedish fashion retailer announced today that its autumn 2011 designer collaboration will be with Donatella Versace.

The collection will include ranges for women, men and selected pieces for the home. It will be available from 17 November in some 300 stores worldwide, as well as on-line. In addition, Donatella Versace has also designed a pre-spring collection for H&M which will be exclusively available in countries with H&M on-line sales from January 19, 2012.

“Versace is one of the most important brands of recent times, and their collection for H&M will be glamorous and flamboyant – everything Versace stands for. Donatella Versace is sharing with us iconic designs from the archives. This is such a celebratory collaboration and it is perfect for the party season,” says Margareta van den Bosch, creative advisor at H&M.

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