ida Sjöstedt: Behind the scenes

Posted: January 25, 2011 in Swedish, Uncategorized, videos

Fashion designers come and go, but only a few can win approval from the critics year after year like Sweden’s Ida Sjöstedt. Rather than following prevailing trends, she goes her own way with designs ranging from the romantic and girlish to glamour and glitter bordering on kitsch. Together with film maker and director Gary Fabbri, I visited Ida in her studio recently as she prepared with her assistants for a runway show. We were given a grand tour of the entire production process. She showed us the fabrics which which are an important part of her inspiration, and the story board for her new “Twisted Palace” collection.” Gary and I did this fashion video, as well as several more in the pipeline, for the website

  1. roberta sergant says:

    great glimpse of the behind the scenes….

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