H&M takes clogs out the closet

Posted: January 21, 2011 in Swedish, Trends
Tags: , , , ,

Way back in the 1970s, when the girls wore granny dresses and the gents favored flared pants, wooden clogs were also a quirky trend. One couldn’t sneak up on anyone wearing clunky clogs, but they were cheap and lasted a lifetime.

Starting on April 20, global retailer H&M will be selling three different models of retro clogs in approximately 150 of their stores worldwide.

The modernized wooden-soled shoes with leather uppers have been designed by Swedish Hasbeens, which was founded in 2007 by childhood friends Cilla Wingård Neuman and Emy Blixt. The brand got its start a year earlier when Emy found 300 pairs of clogs in a closet, and realized that the time was right for a comeback.

“The Hasbeens for H&M collection fits perfectly with the 1970s’ inspired bohemian look which will be an important part of the coming season,” says H&M senior designer Ann-Sofie Johansson.

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