Converse + Marimekko = True Love

Posted: December 24, 2010 in Business news, Finnish
Tags: , , ,

Converse with Marimekko print

The Converse sneaker I wore when I skateboarded on the sidewalks of Los Angeles as a kid came in two models: low-tops or high-tops. The February 2011 version of the Converse shoe for women will come in three distinctive patterns created by Marimekko, the Finnish textile and clothing company founded in 1951.

Converse has a retro feel that reminds me of TV series like Leave it to Beaver or Bonanza. Marimekko is retro in a different and more 60s manner. This is a surprising but logical collaboration for the Finnish firm, which could well breathe new life into the brand at a time when it is trying to grow on the big American market.

The Marimekko range of footwear out in February will include casual shoes with three Marimekko designs: Tarha and Pikkusuomu by Annika Rimala and Kirppu designed together by Maija and Kristina Isola.

“Both companies have trodden their own paths and both share a happy, easy-going attitude to life. We hope that this positivity will carry through to every fan of the Marimekko designed Converse trainers, explains Marimekko’s artistic director Minna Kemeli-Kutvonen.

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