Shoe trends in water

Posted: November 27, 2010 in Trade Fairs, Trends
Tags: , , , ,

We sat around a large swimming pool at a spa north of Stockholm on Friday and watched synchronized swimming, as performed by pretty young women who were members of the Neptun swimming club. At one point, a square skylight opened high in the ceiling and snowflakes drifted softly down into the pool. Its a tough life to be a fashion journalist.

“Trends in water” was the title of the ingenious show staged by the Swedish Shoe Council, and in one number, the swimmers actually wore plastic footwear from Björn Borg, Crocs and Vivo Barefoot.

Sara Winter of the Shoe Council delivered illuminating ideas about trends for the coming season. Some of the main trends, she said, are Safari, Sailor, Transparency, Oceans of Gold and Strong Colors.

Strong colors, by the way, doesn’t just apply to footwear for ladies.
“We are seeing a lot of colors for men as well, and not just the standard black, brown and dark blue,” she observed.
Photo: Alexander Farnsworth

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