The truth behind the Mickey Mouse T-shirt

Posted: November 24, 2010 in Boutiques, Events, Finnish
Tags: , ,

The launch of a new book called A-Z of Classic American Clothing was held at the Rosebud Bookstore in Helsinki on Friday, November 19. Anecdotes and invaluable information about everything from moccasins to the Mickey Mouse T-shirt are contained in the slender volume by Sweden-based Gina Holdar, an American researcher, collector and wearer of vintage clothing.

There was a good turnout of people at the event, including the legendary Matti Majava of Beavers Jeans, the man who is said to have brought denim to Finland.

After the book signing, guests mingled and enjoyed music by DJ Atom of Finland. There was a lottery to win pieces from AMERICANA’s collection of vintage clothing, which was won by Jari Nissinen and Mikael Mielonen.

The book is available at, and exclusively in Finland at the Rosebud Bookstore at Korjaamo in Helsinki.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s