Former Vogue director in key H&M position

Posted: October 19, 2010 in Business news
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Stockholm-based retailing giant H&M, which regularly attracts global attention by partnering with star designers like Stella McCartney , Jimmy Choo and Karl Lagerfeld, has now turned to an executive with a background in Vogue in order to fill a vacancy in its executive boardroom. Donald Schneider, creative director of French Vogue and Vogue Hommes 1994-2002, will replace Jan Nord as creative director of H&M.
Donald Schneider currently operates the Donald Schneider Studio. He is set to start his new assignment at H&M gradually during the Fall
“We view the recruitment of Donald Schneider as an asset to our marketing department and look forward to to continuing to surprise our customers with our collections in the future,” H&M spokesperson Pernilla Halldin told trade newspaer Dagens Media.
Schneider, who previously worked with H&M on a contract basis, was reportedly involved in H&M’s 2004 partnership with Karl Lagerfeld, the retailer’s first collaboration with a celebrity designer. The previous H&M creative director, Jan Nord, exited the company after a two-decade-long career late this summer in order to assume a similar position with Esprit. At the same time, H&M . Head of Brand and New Business Jörgen Andersson also shifted to Esprit.
Andersson has been replaced by H&M Marketing Director Anna Tillberg Pantzar, the trade paper reported.

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