Scandinavian accent in Esprit campaign

Posted: October 11, 2010 in Ad Campaigns
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Maggie Gyllenhaal and Peter Sarsgaard

Last month, two top executives of H&M who played a key role in building up the Swedish brand joined forces with competitor Esprit. Now, two Hollywood actors who have roots in the Nordic region—Maggie Gyllenhaal and Peter Sarsgaard, will acting as global ambassadors for a new project by international charity organisation, SOS Children’s Villages and global lifestyle brand, Esprit.

Both Maggie and Peter are actively involved in human rights, civil liberty and anti-poverty campaigns. The couple will be part of the opening of the SOS Children’s Village Alibaug in India, which has been financed by Esprit.
Esprit, which is based in Germany and in Hong Kong, recruited two top Swedish executives in September from Stockholm-based arch-competitor H&M– Jörgen Andersson and Jan Nord—who are charged with refining the Esprit brand.
Is it a coincidence that Esprit turned to two celebrities with Scandinavian ancestry to act as ambassadors for its philanthropic collaboration with SOS Global Villages?
Corina Dabrowski of Red & Square Fashion PR, the agency representing Esprit in Sweden, told Scandinavian Fashion she didn’t know if the two Swedish executives had anything to do with the choice of Gyllenhall and Sarsgaard. “I don’t think they (Nord and Andersson) have started to work at Esprit yet. But everybody is ringing and asking me this,” she added.

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