Ivana Trump lawsuit a publicity stunt

Posted: September 21, 2010 in Business news, Finnish
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Spring/Summer 2011 Collection, Photo: Peter Jensen

The attempt by Ivana Trump to stop IVANA Helsinki from staging its runway show at the Mercedes Benz Fashion week in New York was a publicity stunt, according to a lawyer representing Paola Ivana Suhonen, the creative director of the Finnish brand. Ivana Trump, the former wife of real estate mogul Donald Trump, had claimed in a lawsuit that IVANA Helsinki had improperly used her Ivana trademark.

“It is obvious that Ms. Trump is seeking to generate as much publicity for herself as possible since she waited to serve her lawsuit until the very day that IVANAhelsinki was scheduled to show its Spring 2011 collection as part of the final day of the New York Fashion Week at Lincoln Center,” said John J. Lynch of the law firm Pryor Cashman LLP. “My clients consider Ms. Trump’s claims to be baseless and they intend to vigorously defend against them in Court.”

According to the American lawyer, Ms. Trump abandoned her Ivana clothing line—which was sold exclusively on home shopping networks—many years ago. “Given the quality of the IVANAhelsinki line and the sophistication of its purchasers and devotees, there is no likelihood that anyone in the relevant consumer group will, for even for a moment, suspect that there is any affiliation with Ivana Trump.”

IVANAhelsinki founder and CEO Pirjo Suhonen, who is still in New York, said that she learned about the lawsuit from a Reuters reporter even before she was served, “This was a rather interesting way of proceeding.”
Despite the legal fireworks, Ms. Suhonen is happy with her New York experience. “The show was absolutely beautiful and a great success,” Pirjo Suhonen told Scandinavian Fashion. A video of the catwalk show can be viewed at the First Comes Fashion website.

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