Nordstrom nourishes its Swedish roots

Posted: September 15, 2010 in Business news, Kids' stuff
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Polarn O. Pyret, one of Scandinavia’s premium fashion labels for kids, will market its clothing in the Nordstrom department store chain in the United States. In a first stage, Polarn O. Pyret’s clothing will be available in seven Nordstrom stores, but they hope to eventually be represented in the entire chain. The Swedish retailer has also recently opened the first shop of its own in North America, in Greenwich, CT.
“It feels very good to be able to work with Nordstrom, which has a very strong position in the children’s’ fashion sector in the USA,” says Polarn O. Pyret CEO Maria Öqvist. The collaboration is especially appropriate, since the large American chain has Swedish roots.
Nordstrom, which has 196 department stores in 28 states, was started over a century ago by John W. Nordström, an emigrant to the USA from Sweden.

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